Van Activations

Van Activations

We at Richmen are a team of young and talented professionals having hands-on experience in events and promotions. From branding to rebranding and product launch to product promotion, we cater to diverse needs of discerning entrepreneurs and corporate units as their advertisement partner. As a van activation agency, we endeavour to achieve the high standards of customer satisfaction by maximizing the effectiveness of the van activation campaigns of our clients


Van activation is a unique way of product launch and brand promotion of existing products that involves reaching mass audience at crowded areas such as market places, residential areas and office areas to execute activations by bringing alive the proposition of the product. After studying the product and the target audience, a specialized show, based around the product is organized on vehicle decked as stage as per the theme. Van activation offers both flexibility and mobility to reach the audience even in far flung places and saves time and money invested in putting the hoardings, banners and recreating stage again and again.


A variety of sectors zero in on van activation agency services for both urban and rural marketing when they aim to cover a number of places for communicating directly with their audience in minimum time and stipulated budget. Vehicle campaigns have always played an integral part in promoting household products like soaps, toiletries and washing powders to telecom services to food and beverages to popularize their products and create a buzz across the country. Well-equipped vehicles are customized as per the theme of the product, purpose of the activation and target audience. Emcees and a team of artists make the vehicle activation campaigns a huge success by interacting with the crowd, involving them in an array of activities and sharing the details of the product and offers by the company.

Reliance Net Connect, Idea, Coca-Cola, Airtel and Tata are among a few renowned companies to name, who have trusted upon us as their van activation agency. Our talented team with their innovative ideas and well-planned strategies executed their van activation campaigns immaculately.

Richmen specializes in Van activation across India, with having done more than 200 of such van campaigns, ranging from big stage vans to complete restructured fabricated vans we have done it all. Van activation is a simple lucrative tool for taking the brands into sectors where electronic media is not available and it serves as an excellent branding space which you can take places.

Van campaigns have been very successful over the years where the brand had to communicate with the TG and a bond has been made with them. Moreover being a vehicle it also helps in carrying the utilities for doing branding which helps reduce unnecessary expenses over the same.