Mall & Inshop Activations

Mall & Inshop Activations


We at Richmen are trusted upon for our innovative ideas and well-planned strategies to execute branding campaigns immaculately. From branding to rebranding and product launch to product promotion, we cater to diverse needs of discerning entrepreneurs and corporate units as their advertisement partner. As a mall and in-shop activation agency, we endeavour to achieve the high standards of customer satisfaction by maximizing the effectiveness of promotional campaigns of our clients.

Owing to the increasing number of the shopping malls across the country, mall activation has become a trend as well as necessity for the companies targeting the youth market in India at a stipulated budget. Over the last decade, there has been a change in lifestyle of the youth preferring to go to shopping malls where they can buy different products ranging from groceries to clothes to home decor under one roof. Not to mention, malls save a lot of time involved in going to different places to buy different products but they are one stop source for entertainment and recreation needs too as they comprise of multiplexes, spa, restaurants and lounges, game zones and kids area. As a result, these malls have become a hub for sales promotion, product launches and enhancement of brand visibility.


Mall activation can be categorised into price-based promotion and entertainment- based promotion. Gift vouchers, gift with purchase, lotteries and competition are price-based promotions where the consumers get something which holds monetary value. Whereas entertainment-based promotion includes raising consumers’ excitement and alluring them towards the specific products by organising exhibitions, shows and fairs. Branding services based on entertainment mall activation are increasingly in demand as they create a connection between the seller and its consumers. They stimulate the consumers by eliciting their excitement and create a long lasting impact. Such marketing activities also promote word-of-mouth marketing as the attendees of entertainment- based promotion tend share their experiences with their friends personally and / or on social media.

The best way of mall activation is a combination of price-based and entertainment –based promotion. Richmen as a team of talented professionals has expertise to provide customized solutions for mall activation. From small counters in shops to haats, we organize exhibitions in malls as per the theme of the product, purpose of the activation, target audience and budget. Free sample distribution and educating the consumers about the product and its benefits are the most common and attractive way for brand promotion and product launch.

For large-scale promotions in malls, theme based shows or fairs or exhibitions are organized and where the entertainment part is conducted by emcees and a team of artists and product promotions are done by product specialists. PepsiCo India for Nimbooz, Garnier FRUCTIS and ING are a few of our prestigious clients who have partnered with us for mall activation and we have successfully executed their marketing campaigns.